Logo + Branding //

Process

The work that goes into a good logo is understandably a mystery to most people. My goal as a designer is to come up with a concept that contains the most amount of meaning to you in the least amount of elements, effectively creating a clean design that represents your business in the most memorable way to your clients or customers. In order to help you understand whats involved, I decided to break it down so you’ll have a better understanding of the process. I know it may seem like a fairly broad range, but generally most of the logos I have done can take from 15-40 hours ($900+) with the average small business being between 15-20 hours ($900-$1200). After you've taken a gander at the following, please feel free to fill out my branding questionnaire (button at the end) so I can get a clear idea of your project!

Process 

STEP 1: Concept and Creative Development // 4-6 hours

This is the research stage of the process. I go through your questionnaire where I learn more about your business history, design requirements, personality. I’ll check out your Pinterest links or instagram. I will create mood boards for my reference, where I will collect ideas until I have an A-ha moment!

STEP 2: SKETCHING + INITIAL CONCEPT PRESENTATION // 4-5 HOURS

This is the fun part for me. I get out my pencils and paper, or my iPad and I will scribble and doodle some ideas. Don’t worry… I won’t show you a napkin with a bunch of scribbles on it. I will clean 2-4 initial concepts up nicely for you and then send them to you via email.

** REVIEW FEEDBACK, MODIFICATIONS AND REVISIONS **

Changes and modifications and re-formatting. This is where I would repeat the previous step or move forward. Time is dependent on amount of work.

STEP 3: Layout and Assembly // 6 - 12 hours

Once you (and/or) your team has had a chance to review the designs and have chosen your favourite, I’ll then take that and render it (drawing any illustrated components if applicable). After that I will carefully select fonts (or hand script) and work on the layout, initial ‘brand’ colour choices. I will then format 2-3 versions to present to you.

** REVIEW FEEDBACK, MODIFICATIONS AND REVISIONS **

Changes and modifications and re-formatting. This is where I would repeat the previous step or move forward. Time is dependent on amount of work.

STEP 4: FINAL FORMATTING

Here is where I take your new logo, and format it in a variety of formats for different uses (print and web). See deliverables below.

Other // 2-3 hours

Client communications and meetings. I am always happy to keep the lines of communication wide open so if you have any questions, don’t hesitate to ask.

Deliverables

What you’ll receive when it all done!

  • Unlimited usage rights - this means you can use on any media (print, web, signage, apparel and other merchandise etc.) for an indefinite amount of time.

  • 2-4 Colour Versions (where applicable) - Full colour, Greyscale, Black (single colour), and white (singe colour) for overlay on colour or images.

  • Print and Web formats - Vector EPS (for print media, indefinitely scalable), high resolution (300dpi) JPEG and transparent background PNG (for print), low resolution (72dpi) JPEG and PNG for web use in all the versions.

  • Brand Style Guide with colour codes (CMYK, RGB, Web Safe RGB), font names, and file reference.Any Fonts that are ‘purchased’ for your logo will be extra, but I don’t often need to do that unless you are set on a particular font I don’t have.

  • All files will be uploaded to a Dropbox folder for you to download. If you would like me to save the files on a USB stick, please provide one at your convenience or I can pick one up and add it to the invoice.

Let me know if this falls within your budget, or if you do have a budget in mind please let me know and I can see if I can work within it. I have attached a branding questionnaire that you can fill out and send back to me at your convenience. The more information I can get initially, the more efficient the design process will be.

I generally require a 30% deposit to begin the process. Payment can be made by cheque, credit card via square (I can invoice if needed), or email transfer to hello@clairevictoria.art.