CLIENT QUESTIONS

Branding Project Brief

In order to develop an accurate quote and have a better understanding of the requirements for your branding project,
please take some time to address the following considerations. Your answers to the following questions will help to ensure
that you as the client can understand exactly what needs to be achieved from your branding/logo creation project, as well as provide
a point of reference for myself as the designer, forming the focus of my work.

The more information you can provide, the more efficient the design process will be.

. . .

Name

First Name

Last Name

Business Name

Email Address

Website

http://

BACKGROUND:

Tell me a bit about you! What is your primary service, product offering, key clients, and position in the industry?

AUDIENCE:

Who is your target audience? (For example, what types of clients do you want to attract to your business?)

CURRENT SITUATION:

Describe what’s precipitated the need for this project (e.g. a new product launch, new business, refresh).

REGION OF USE:

Will the branding exposure be local, national or international?

Local

Regional

International

LOOK AND FEEL:

What are the top 3 concepts your logo/branding should convey about your business? How do you want it to feel?  Use descriptive words, i.e.: edgy vs. corporate; playful vs. serious; bright vs. subdued; modern vs. classic. If there are examples of branding you respect (within or outside of your industry) and feel are on target, please share them. References can help to narrow the look and feel as well (either images emailed to me, or via a shared Pinterest board if you have one.)

COLOUR SCHEME

Colour says a lot about your brand. What colours are you drawn to? Are there any you'd rather I steer clear of?

APPLICATION:

What materials/media will the logo be applied to?

Stationery

Print Advertising

Signage

Web Site

Apparel

Other Merchandise

TIME FRAME:

Please provide a time frame for completion. Is it a hard deadline (a specific date for a launch) or more of a soft deadline?

BUDGET:

Please advise if you have a budget and I can advise what's realistic within that amount (if possible).